I heard an ad on the radio today that Six Flags is offering student prices on tickets bought online. Smart move.
How many people visit their web site? An estimated 1.8 million compared to 500,000 only 5 months ago. Only an estimated 32% are regular visitors and, furthermore, only an estimated 21% of their traffic visits their ticketing system.1
How much did their web site cost? I'm sure a lot cheaper than staff salaries and associated expenses that are incurred with workers in the ticket offices. Their expenses are also reduced by encouraging families to print tickets from their home computers and consume their own ink and pay for their own paper.
Smart marketing is greater reach with less expense. What ways can your church reduce overhead and increase reach? Think about it.
1. http://www.quantcast.com/sixflags.com